Journals & Publications
Areas of Research Interests
- Micro Finance Sector Development and Regulation
- Infrastructure Development Projects and Technology Transfer
- Strategic Innovation and Competitiveness
- Youth Entrepreneurship and Sustainable Employment
Research articles in refereed journals:
- Gudda, P. & Gathuru, E.K. (2018). “Technical skills and Financial Control Practices of Maasai Mara Community Support Fund, Kenya.”International Journal of Innovative Research and Advanced Studies (IJIRAS) Volume 5 Issue 2, February. ISSN: 2394-4404 pp. 252-257. Available at www.ijiras.com/2018/Vol_5-Issue_2/paper_44.pdf
- Gudda, P. (2017). “Effect of Entrepreneurial Orientation on SMEs Product Innovativeness.” International Journal of Management and Commerce Innovations”:ISSN 2348-7585 (Online) Vol. 5, Issue 2, Month: October 2017 – March 2018, pp: 829-833, Available at: www.researchpublish.com
- Gudda, P. (2017). “The Role of Research Institutions in Product Innovation: Evidence from Manufacturing Small and Medium Enterprises (SMEs) in Kisumu Town, Kenya”: International Journal of Academic Research in Economics and Management Sciences (Online), Vol. 6, No. 4 ISSN: 2226-3624 .pp. 146-153.
- Gudda, P. (2017). “Clustering and Product Innovativeness: A Literature Review of Small and Medium-Sized Enterprises (SMEs) in Kenya”: International Journal of Academic Research in Economics and Management Sciences (Online), Vol. 6, No. 4 ISSN: 2226-3624 .pp. 115-145.
- Agumba, G.O., Kirui, C & Gudda, P., (2017). “ Effects of Customer Relationship Management on Customer Retention in Mobile Telecommunication: A Case of Airtel Kenya in Nairobi City County”. International Journal of Novel Research in Marketing Management and Economics Vol. 4, Issue 2, ISSN 2394-7322 pp 53.-55), Month: May- August, Available at: www.noveltyjournals.com
- Agumba, G.O., Kirui, C & Gudda, P.,. (2017). “Effect of Brand Awareness on Customer Retention in the Mobile Telecommunication Industry in Kenya: A Case of Airtel Kenya” International Journal of Management and Commerce Innovations Vol. 5, Issue 1, ISSN 2348-7585 (Online) pp: 601-604, April – September Available at: www.researchpublish.com
- Gudda, P., Bwisa, H. & Kihoro, J (2014). “Effect of Knowledge Transfer and Spillover on Product Innovativeness: The Case of Manufacturing Small and Medium Enterprises (SMEs) in Kenya.” European Journal of Business and Management. SN 2222-1905 (Paper) ISSN 2222-2839 (Online) , Vol.6, No.37,. Pp 162-168
- Gudda, P., Bwisa, H. & Kihoro, J (2014). “Effect of Clustering on Product Innovativeness among Small and Medium Enterprises (SMES) in Kisumu County, Kenya.”Journal of Marketing & Technology, ISSN 2249-1958, www.ijmra.us.January, Vol 4, issue 1 . pp. 35-49.
Published Books
- Gudda, P. (2018). Project and Contract Management. Bloomington, UK – Author House (UNDER REVIEW)
- Gudda, P. (2011). A Guide to Project Monitoring & Evaluation – Bloomington, UK – Author House ISBN 978-1-45678-478-2
- Gudda, PYou +1’d this publicly. Undo. (2011). Effect of Credit on Manufacturing SMEs Performance-Germany: LAP Lambert Academic Publishing ISBN 978-3-8465-9084-3