Dr. Patrick Gudda

Mobile: +254 723559912  Email: guddap@mmarau.ac.ke

Journals & Publications

Areas of Research Interests

  • Micro Finance Sector  Development and Regulation
  • Infrastructure Development  Projects and Technology  Transfer
  • Strategic Innovation and Competitiveness
  • Youth Entrepreneurship and Sustainable   Employment

Research articles in refereed  journals:

  • Gudda, P. &  Gathuru, E.K. (2018). “Technical skills  and Financial Control Practices of  Maasai Mara Community Support FundKenya.”International Journal of Innovative Research and Advanced Studies (IJIRAS)  Volume 5 Issue 2, February.  ISSN: 2394-4404   pp. 252-257. Available at www.ijiras.com/2018/Vol_5-Issue_2/paper_44.pdf
  • Gudda, P.  (2017). “Effect of Entrepreneurial Orientation on SMEs Product Innovativeness.” International Journal of Management and Commerce Innovations”:ISSN 2348-7585 (Online) Vol. 5, Issue 2, Month: October 2017 – March 2018, pp: 829-833, Available at: www.researchpublish.com
  • Gudda, P.  (2017). “The Role of Research Institutions in Product Innovation: Evidence from Manufacturing Small and Medium Enterprises (SMEs) in Kisumu Town, Kenya”: International Journal of Academic Research in Economics and Management Sciences (Online), Vol. 6, No. 4 ISSN: 2226-3624 .pp. 146-153.
  • Gudda, P.  (2017). “Clustering and Product Innovativeness: A Literature Review of Small and Medium-Sized Enterprises (SMEs) in Kenya”: International Journal of Academic Research in Economics and Management Sciences (Online), Vol. 6, No. 4 ISSN: 2226-3624 .pp. 115-145.
  • Agumba, G.O.,  Kirui, C  &  Gudda, P., (2017). “ Effects of Customer Relationship Management on Customer Retention in Mobile Telecommunication: A Case of Airtel Kenya in Nairobi City County”. International Journal of Novel Research in Marketing Management and Economics Vol. 4, Issue 2, ISSN 2394-7322 pp 53.-55), Month: May- August, Available at: www.noveltyjournals.com
  • Agumba, G.O.,  Kirui, C  &  Gudda, P.,. (2017). “Effect of Brand Awareness on Customer Retention in the Mobile Telecommunication Industry in Kenya: A Case of Airtel  Kenya”  International Journal of Management and Commerce Innovations Vol. 5, Issue 1, ISSN 2348-7585 (Online) pp: 601-604, April – September Available at: www.researchpublish.com         
  • Gudda, P., Bwisa, H. & Kihoro, J (2014). “Effect of Knowledge Transfer and Spillover on Product Innovativeness: The Case of Manufacturing Small and Medium Enterprises (SMEs) in Kenya.”  European Journal of Business and Management. SN 2222-1905 (Paper) ISSN 2222-2839 (Online) , Vol.6, No.37,. Pp 162-168
  • Gudda, P., Bwisa, H. & Kihoro, J (2014). “Effect of Clustering on Product Innovativeness among Small and Medium Enterprises (SMES) in Kisumu County, Kenya.”Journal of Marketing & Technology, ISSN 2249-1958, www.ijmra.us.January, Vol 4, issue 1 . pp. 35-49.

Published Books

Workshops, Seminars & Conferences

  • Gudda, P.  (2017). “App lying Rogers’ Innovation Constructs on SMEs Products”: Paper presented at  The 3rd  Maasai Mara University Conference, 27th –28th June, Narok
  • Gudda, P., Bwisa, H. & Kihoro, J (2013). “Effect of Collaboration on Manufacturing Small and Medium Enterprises (SMEs) Product Innovativeness in Kisumu.” (September). Paper presented at The 1st SHRD, JKUAT  Conference, 12 th13th September, Main Campus, Juja-Nairobi pp 471 – 478
  • Gudda, P., Bwisa, H. & Kihoro, J (2013). “Effect of Clustering, Knowledge Spillover and Product Innovativeness Among Small and Medium Enterprises (SMEs) in Kisumu County, Kenya.”(September, 2013). Paper presented at The Mount Kenya University Conference, 28th –30thAugust, Safari Park Hotel, Nairobi. pp 26 – 33
  •  Ngoze, M., Minyancha S.O., & Gudda, P.. (2009) “Promoting Women Entrepreneurship: Special Entrepreneurship Support Programs “USASBE 2009 Proceedings ..usasbe.org/conference/200  Page 0305
  • Gudda, P., Omboto, P. & Odongo, I (2011) “Factors that Affect Utilization of Business Development Services by Micro & Small Enterprises in Kisumu, Kenya.”  A Journal of the Management University of Africa, Kenya.. Vol 5 pp. 157-176. ISSN 2074-4730
  • Gudda, P & Ngoze, M/ (2011) ‘Sustainable Youth Employment Programmes In Kenya: The Case ofThe Youth Enterprise Development Fund.”Paper at the 7th  International Conference on Business, Management  & Economics  06-08  October 2011, Cesme,Izmir-Turkey
  • http://digitalcommons.uconn.edu/econ_wpapers/200542
    http://www.youthfund.go.ke/index.php/about-us/about-yedf, 2011.
  • Gudda, P.. & Ngoze, M. (2008). “Savings Mobilization among Small Scale Manufacturing Enterprises in Kisumu City.” www.seaanz.org/documents/ Small Enterprise Association of Australia & New Zealand (SEAANZ2008) Conference Proceeding/pdf. ISBN 978-0-646-50648-5 pp 166 – 185
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