The modern professional is expected to be a skilled communicator with a clear understanding of the social and professional environment in which they work. This programme endeavors to provide the learner with knowledge and skills to enable them be effective communicators in the contemporary society.
This course is especially designed for students who aspire to be public relation practitioners and consultant.
Learning Outcomes
By the end of this course, graduates of B.A in Language and Communication Studies are expected to:
- Demonstrate a clear knowledge of the sub-disciplines of language and communication and their interfaces.
- Posses the relevant skills, expertise and holistic knowledge in the study of human language structures and communication.
- Apply the core principles of Language and Communication to not only English as an international language, but also to other languages in their future careers in various fields such as academia, translation, communication consultants, research and in organizations concerned with language-based or communication-based initiatives.
- Assess the functions, roles and challenges facing the English language as medium of international communication in the media, international organizations, scientific writing and academia, using language or communication-based perspectives.
- Acquire theoretical knowledge in Language and Communication to be able to pursue Postgraduate studies in either Language or Communication.
Admission Requirements
Minimum University entrance requirements
To be admitted in the degree programme the applicant must fulfill the common academic requirements as prescribed by Maasai Mara University, Specifically:
(i) Applicant must satisfy the minimum entry requirements for admission to the University.
(ii) Applicants must have obtained a mean grade of C+ at KCSE level. In addition, the applicant must have obtained a minimum a grade of C+ in English at the KCSE level. Or
(iii) Two Principal passes and a subsidiary pass at KACE – A level
Other admission requirements
- A two year diploma in a relevant field from a recognized institution at the grade of credit and above.
Regulations on Credit Transfer in the Programme
A student would be eligible to transfer credits if he/she:-
- Does NOT transfer more than 49% credits if he/she intends to graduate from/ in Maasai Mara University
- Has successfully passed the courses being transferred
- Records and conduct have been confidentially communicated between the two Universities
- Undertakes the new Universities’ common courses unless those previously taken are considered to be equivalent to what the new University offers
- Undertakes at least TWO field attachments and the research project at Maasai Mara University for he/she graduate.
List of courses offered every semester
First Year, First Semester
Course Code | Course Title | Credit Hours |
CMJ 1103 | Communication Skills | 3 |
ZOO 1103 | HIV and AIDS | 3 |
SAS 1103 | The Art of Writing | 3 |
LAC 1103 | Introduction to Communication | 3 |
LAC 1104 | Human and Non-Human Communication | 3 |
LAC 1105 | Historical development of communication I | 3 |
LAC 1106 | Introduction to Language | 3 |
LAC 1107 | Introduction to Linguistics | 3 |
Total Credit Hours | 24 | |
First Year, Second Semester
Course Code | Course Title | Credit Hours | |
COM 1200 | Computer, Information and Literacy | 3 | |
MAT 1200 | Quantitative skills | 3 | |
SAS 1202 | Deviation & Rehabilitation | 3 | |
LAC 1208 | Language, Communication and Society | 3 | |
LAC 1209 | Verbal and Non-verbal communication | 3 | |
LAC 1210 | Historical Development of Communication II | 3 | |
LAC 1211 | History of English Language | 3 | |
Total Credit Hours | 21 | ||
Second Year, First Semester
Course Code | Course Title | Credit Hours |
ENS 2100 | Environmental Skills | 3 |
PHL 2100 | Philosophy and Critical Thinking | 3 |
SAS 2103 | Principles of communication | 3 |
LAC 2103 | Principles and Practice of Public Relations | 3 |
LAC 2104 | Language and Advertising | 3 |
LAC 2105 | Language, Persuasion and Negotiation | 3 |
LAC 2106 | English phonetics | 3 |
LAC 2107 | English word and morphology | 3 |
LAC 2108 LAC 2109 | Intercultural Communication Language Death and Linguistic rights | 3 3 |
Total Credit Hours | 24 | |
Second Year, Second Semester
Course Code | Course Title | Credit Hours |
SAS 2204 | Ethnicity, Peace relations and Nation Building in Kenya | 3 |
LAC 2210 | Language and Organizational Communication | 3 |
LAC 2211 | Introduction to Semantics | 3 |
LAC 2212 | Language and Media Relations | 3 |
LAC 2213 | Language, Communication and Gender | 3 |
LAC 2214 | The Structure of Modern English Phrase | 3 |
LAC 2215 | Language Acquisition | 3 |
LAC 2216 | Introduction to theory and practice of translation and interpretation | 3 |
LAC 2217 | Interpersonal and Intrapersonal Communication | 3 |
LAC 2218 | Language and Environmental Public Relations | 3 |
| Total Credit Hours | 24 | |
Third Year, First Semester
Course Code | Course Title | Credit Hours |
SAS 3105 | Contemporary Gender Issues | 3 |
LAC 3103 | Language and Public Relation Strategies and Techniques | 3 |
LAC 3104 | Photography for Public Relations | 3 |
LAC 3105 | Research Methods in Language and Communication | 3 |
LAC 3106 | Argumentation and Advocacy | 3 |
LAC 3107 | The Structure of Modern English clause | 3 |
LAC 3108 | Functional Varieties of English | 3 |
LAC 3109 | English in Bi-Multilingual Contexts | 3 |
LAC 3110 | Social and Ethical issues in Communication | 3 |
Total Credit Hours | 24 | |
This Year, Send Semester
Course Code | Course Title | Credit Hours |
BBM 3200 | Entrepreneurial and Work Skills | 3 |
SAS 3206 | Communication and Culture | 3 |
LAC 3212 | Language and Customer relations | 3 |
LAC 3213 | Language and Integrated Marketing Communication | 3 |
LAC 3214 | Editorial Concerns in Communication | 3 |
LAC 3215 | The Structure of Modern English Sentence | 3 |
LAC 3216 | English Phonology | 3 |
LAC 3217 LAC 3218 LAC 3219 LAC 3220 | Semantics and Pragmatics Industrial Attachment Language in Political Communication Language, Communication and Development | 3 6 3 3 |
| Total Credit Hours | 30 | |
Fourth Year, First Semester
Course Code | Course Title | Credit Hours |
SAS 4107 | English for Specific Purposes | 3 |
LAC 4103 | Practical English Stylistics | 3 |
LAC 4104 | Research Project | 3 |
LAC 4105 | Advances in the Description of English Syntax | 3 |
LAC 4106 | Sociolinguistics | 3 |
LAC 4107 | Forensic Linguistics | 3 |
LAC 4108 | Public Speaking | 3 |
LAC 4109 | Language, Mass Media and Society | 3 |
LAC 4110 | Corporate Communication | 3 |
| Total Credit Hours | 24 | |
Fourth Year, Second Semester
Course Code | Course Title | Credit Hours |
SAS 4210 | Disaster and Conflict management | 3 |
LAC 4211 | Theories of Syntax | 3 |
LAC 4212 | Discourse Analysis | 3 |
LAC 4213 | Language Planning and Policy | 3 |
LAC 4214 | Principles of Translation and Interpretation II | 3 |
LAC 4215 | Health Communication | 3 |
LAC 4216 | Communication Planning and Management | 3 |
LAC 4217 | Business Protocol and Communication | 3 |
Total Credit Hours | 24 | |