The AJIRA Digital Program is a government initiative driven by the Ministry of Information, Communications, and Technology to empower over one million young people to access digital job opportunities.
The program seeks to position Kenya as a choice labour destination for multinational companies as well as encourage local companies and the public sector to create digital work. The government digitization projects already create lots of viable microwork that can be completed by digital workers.
Access to digital work will build wealth and grow the middle class across the country. A larger middle class means more opportunities for businesses and direct growth of GDP.
The main objectives are to raise the profile of digital work; Promote a mentorship and collaborative learning approach to finding digital work; Provide Kenyans with access to digital work, and finally Promote Kenya as a destination for online workers.